20+ years designing and building digital products across apps, platforms, enterprise and government.
March 2026 – Present
Lead UX Architect, UI & Brand · Strategic Development & Project Management
Leading UX architecture, interface design and brand across the platform. Working across strategic product development and project management to shape how Bugcrowd scales its design and experience.
2023 – March 2025
Principal Strategic Product Designer
Working on a confidential next-generation payments product for the organisation behind Eftpos, BPay, NPP, PayID and Beem. Contributing across CVP development, consumer analysis, usability testing, choice modelling, and GTM roadmap. Mentoring a team of designers, animators and product owners alongside the Director and Head of Product.
2019 – 2023
UX + Product + Service Design Consultant
Independent consultancy with a small team of senior designers. Delivered 20+ projects across government, SaaS, enterprise and e-commerce — from discovery and research through to design systems and final handoff. Also mentored two junior designers on a major NSW Government project.
2019
Remote UX Lead + Product Marketing Manager
Designed the platform from scratch — then grew into product ownership: managing design and dev sprints, UAT, backlog, strategic roadmap, and recruiting development teams. The product was sold in 2022.
2018 – 2019
UX Lead
Project contractor across UX and experience. Delivered full-scope projects and provided strategic insight across IBM, KFC, HostPlus, Uncle Tobys, AMEX, and NSW Government.
2017
Lead UX + Product Designer · Melbourne
Led a team redesigning the parcel tracking dashboard and designed a Salesforce Community site to handle client and public feedback at scale across the Australia Post product landscape.
2011 – 2017
UX Director + Founder · Melbourne
Built a digital agency from solo freelancer to a team of 3 local designers and 5 offshore developers. 70+ projects across websites, e-commerce and web apps for some of Australia's biggest brands.
2009 – 2013
UX Designer · London
Four-year freelance consultancy creating games, digital experiences and websites for the UK's biggest music artists — Robbie Williams, Susan Boyle and more.
2009
Senior UX Designer · London
Via Empathise agency at Vodafone global HQ. Designed the family cybersecurity portal and concepted a Vodafone social platform — prototyped and pitched to internal executive stakeholders.
2008 – 2009
UX Designer · London
Experience and innovation team at the UK internet service provider — finding new ways to help users discover products and services, plus branded content for major advertising clients.
2006 – 2007
Art Director · Brisbane
Branded campaigns for Brisbane's biggest names — Jupiters Casino rebrand, Treasury Casino, and NRMA advertising.
2005 – 2006
Digital Designer + FE Developer · Brisbane
First role out of university. Hit the ground running across branding, UX, UI, front-end development and JavaScript from day one.